Studies* show that roughly half of drivers take defensive action (such as sudden braking or steering) to avoid collisions, with vehicle occupants commonly bracing themselves at the same time. Occupant posture—whether braced or relaxed—has a significant effect on body movement during a collision. However, current human surrogate models used in virtual crash simulations are unable to simulate the reflexive defensive actions that humans take in the moments before an imminent collision, such as bracing one’s body for impact.
To address this, Toyota has successfully added a new muscle model capable of simulating human postural states in the latest version of its Total Human Model for Safety (THUMS) virtual human model software. THUMS Version 5 can simulate a variety of states from relaxed to braced, thus enabling more detailed computer analysis of injuries caused by collisions.
Until now, THUMS was only able to simulate changes in posture post-collision; however with THUMS Version 5’s new muscle model, changes in occupant posture prior to collisions can now be simulated.
This makes it possible to more accurately study the effectiveness not only of seatbelts, airbags and other safety equipment, but also of active safety technologies such as pre-collision systems. In turn, this will lead to development of active safety technologies that better protect vehicle occupants.
THUMS Version 5 is available through Tokyo-based JSOL Corporation and ESI Japan. THUMS has already been adopted by dozens of companies, including automobile and parts manufacturers, and is contributing to vehicle safety research all over the world.
By simulating the many characteristics of various parts of the human body, from its overall shape to its bones and skin, THUMS enables detailed analysis of bone fractures, severed ligaments, and other injuries that can occur during a vehicle collision.
Toyota began developing THUMS in 1997 in cooperation with Toyota Central R&D Labs, Inc. THUMS Version 1 was completed and commercially launched in 2000, followed by Version 2 in 2004, which added a face and bones to the model. Version 3, launched in 2006, added a precise brain model. Version 4, with detailed modeling of internal organs, was completed and released in 2010.
*Based on 2007 data compiled by the Institute for Traffic Accident Research and Data Analysis
The New Toyota PriusJust as the original Prius rewrote the rulebook back in 1997, the all-new model elevates the pioneering Hybrid back where it belongs: at the forefront of cutting-edge design, efficiency and innovation.
C-HR Concept: a vision of the futureDiscover the new incarnation of the C-HR Concept, Toyota’s unique view of the compact crossover segment.
Toyota RAV4 HybridFor over 20 years RAV4 has embodied a spirit for go-anywhere adventures and now, the sleek new RAV4 features Hybrid technology.
The Home of Toyota SafetyLife's journey is long, unpredictable and wonderful and Toyota want to help keep it that way by delivering you from experience to experience safely and securely.
Toyota at Geneva Motor ShowThis year at Geneva discover how Toyota is bringing a better future to the roads – and one car is capturing all of the attention: the new Toyota C-HR!
Toyota Safety Sense announced as free on the AYGOToyota Ireland has become the first motoring manufacturer in Ireland to offer even greater peace of mind to first-time and younger drivers by offering ‘Toyota Safety Sense’ technology pack as standard the AYGO.
Hybrid Shines at Frankfurt Motor ShowAs one of the most prestigious motor shows in the world, if you've got something new and exciting to reveal, Frankfurt is the place to do it – and in 2015 Toyota have plenty to make you stand up and take notice.
Toyota Motor Europe awards Tony Burke Motors GalwayCustomer First philosophy has always been a focus of Toyota and is part of the company’s DNA. With this principle in mind a total of 45 awards were presented to Dealers from 34 markets, in recognition of their exceptional performance in Customer Satisfaction both in Sales and After Sales areas.
Toyota launches 2015 AurisToyota have launched the 2015 Auris range combining hatchback and touring sports body styles with a choice of diesel, petrol and hybrid powertrains, and increased levels of specification. The 2015 Auris has been designed to meet the needs of every C-segment customer model range, and is available from only €20,750.
Toyota launches 2015 AvensisToyota have launched the 2015 Avensis featuring advanced safety systems, better specification than its rivals and a wide array of powerful yet efficient engines.
Toyota announces superb offers for 152 with up to €3,000 trade in allowance or 3 Years Free Servicing availableCustomers can choose their offer with up to €3,000 trade in allowance or 3 years Free Servicing, with both available with new Yaris or Corolla
Toyota Opens Its Fuel Cell Vehicle Patents for Free UseToyota Motor Corporation will allow royalty-free use of approximately 5,680 of the FCV-related patent licenses, including pending applications, it holds globally on an unconsolidated basis.
The new-look YarisThe new-look Yaris, featuring a bold new exterior design, an upgraded interior and improved drivability.
#GoFunYourself: Toyota launches all-new colourful, customisable and connected AYGOToyota Ireland is excited to announce the launch of the much anticipated second generation AYGO.
Toyota Ireland announces partnership with FBD Insurance to offer further rewards to drivers who “Face It Down” Drivers receive €50 reduction on their car insurance from FBD Insurance.
Stephen McConnell named Toyota Technician of the Year 2017Stephen McConnell from McConnell’s Toyota Waterford was named Technician of the Year 2017 at Toyota Ireland’s National Technical Contest.
Toyota launches new Diesel Scrappage WebsiteCustomers can see how much they will save by moving from diesel at dieselscrappage.ie.
Toyota launches Upgrade to Hybrid for Free 181 promotionToyota has kicked off the 181 sales drive by making it even easier for Irish consumers to switch from diesel to hybrid.
Toyota launches its new used Car Programme: Toyota PlusToyota Ireland is delighted to launch Toyota Plus, Toyota’s pan-European used car programme.
New car buyers continue to embrace Toyota Hybrid and petrol for 172Toyota Ireland has announced that demand for both hybrid and petrol powertrains continues to grow in 172 as Toyota buyers once again demonstrate that they are ahead of the curve by continuing to embrace petrol electric hybrid and conventional petrol powertrains.
Toyota Ireland launches new mobile app designed to save lives on Irish roadsSupported by the Road Safety Authority (RSA), drivers are encouraged to Face their phone Down and pick up rewards at Topaz Re Store outlets nationwide.
Malone’s of Drogheda open state of the art Toyota DealershipRelocating from their old premises in Drogheda the newest Toyota Dealership in Louth is located at the M1 Retail Park.
Study shows better resale value for Hybrids vs Electric VehiclesHybrid vehicles retains up to 13% superior resale value by 3rd year.
Toyota announces Discover Hybrid event & great offers for 172 Discover Hybrid during the month of June at Toyota. Get up to €3,500 scrappage or 3 years free servicing on both hybrid and conventional models.
Toyota Motor Europe awards Lambe Brothers with Ichiban AwardToyota Motor Europe announced the winners of the 2017 “Ichiban” European Customer Recommendation Awards during an event held in Antwerp, Belgium.
RSA and Toyota aim to check 10,000 child car seats in 2017Road Safety Authority and Toyota launch a new three year partnership on child car seat safety.
Toyota Ireland donates €35,000 to St. UltansIn line with its Built for a Better World brand proposition, Toyota is introducing a number of initiatives aimed at making a meaningful difference and creating a better future for the people of Ireland.
New 2017 Toyota YarisDesign changes focus on giving the Yaris a more active and dynamic look, more refinement and a modern interior.
Toyota Ireland donates Prius to the Irish Cancer SocietyToyota Ireland has today donated a Toyota Prius Hybrid to the Irish Cancer Society. The vehicle will be used to help in developing the essential Volunteer Driver Service.
RSA Check It FitsWe’re helping to support the RSA ‘Check it Fits’ service which aims to save lives by ensuring child car seats are properly fitted in cars.
Toyota launches the Dream Car Engine Toyota is delighted to announce the launch of the Toyota Dream Car engine. This showcases the entries to the 2016 Dream Car Art Contest from all over the world.
Prius Plug-in Hybrid is 2017 World Green CarOn Wednesday 12 April, the Toyota Prius Plug-in Hybrid was declared the 2017 World Green Car at the New York International Auto Show.
Toyota is Ireland’s Best Selling Car Brand in 2017Toyota has kicked off the first three months of 2017 as the market leader in new car sales. Ireland’s favourite family car brand sold 7,507 new passenger vehicles in the first quarter of 2017.
Toyota Ireland announces Dream Car Art Contest FinalistsThe Dream Car Art Contest is Toyota’s unique platform that encourages imagination and creativity amongst children aged 15 and under, encouraging them to look ahead and imagine how to build a better future.
Toyota Olympic and Paralympic PartnershipWe’re incredibly proud to announce our partnership with the International Olympic Committee and the International Paralympic Committee until 2024.
Toyota excites at Geneva Motor Show 2017From a first glimpse of the radical urban i-TRIL Concept to revelling in the latest TOYOTA GAZOO Racing machinery – the Geneva International Motor Show is the place every Toyota fan should be.
Award Winning Proace Range Offers Unmissable Value and Unrivalled SelectionToyota is delighted to announce the arrival of the new 2017 Toyota Proace range at Toyota dealerships nationwide.
All-New Toyota Prius Plug-in HybridThe all-new Prius Plug-in Hybrid is set to redefine the experience of plug-in hybrid vehicles all over again. Discover what makes our new Hybrid’s fully electric driving experience truly special.
Toyota Ireland announce 128% sales increase for Hybrid vehicles in 2017Toyota Ireland have announced another significant increase in hybrid sales in Ireland in 2017, signifying that hybrid is now moving towards mainstream popularity.
New 2017 Toyota YarisThe New Toyota Yaris brings a shot of adrenaline to everyday driving. Energetic lines and stylish features don’t just ensure a stress-free and comfortable drive, they provide style to give you a boost after every journey.
Toyota Hybrid sales reach 10 millionTwenty years on from the launch of our first Hybrid model, the Prius, sales continue to soar and we are proud to announce a further milestone in Toyota Hybrid growth as global sales pass ten million vehicles.
Toyota Ireland Announces Niall Breslin as new AmbassadorThe singer and activist will be involved in the 'Built for a Better World' campaign at a grassroots level.
SPINI Team’s stylish new Toyota C-HR fleetSPIN 1038 & SPIN South West has teamed up with Toyota Ireland to unveil their SPINI Team’s stylish new Toyota C-HR fleet.
Toyota – Ireland's best selling car brand for 2016In a year that saw the Irish motoring market experience growth of 17.5% Toyota enjoyed 18.5 % year on year growth, becoming the best-selling car brand in Ireland with sales of 15,530 passenger vehicles and an overall market share of 10.6%.
Carroll & Kinsella Churchtown relocates to new Dealership at SandyfordDealer Principal Locky Murphy will open his new, state of the art showroom, Toyota Sandyford this week.
Proace named Light Commercial Vehicle of the YearThe Toyota PROACE has won both its category and the overall Light Commercial Vehicle of the Year title in this year’s What Van? Awards in London.
Toyota Ireland Dealer of the Year Awards 2016Toyota Dealers from across Ireland gathered in Dublin last night for the annual Toyota Dealer of the Year Awards.
Toyota YUKÕ launches in IrelandYUKÕ is Toyota’s new full hybrid car sharing programme that is being piloted in two European cities: Dublin, Ireland and Forlì, Italy.
97% of Irish Hybrid drivers will continue to buy HybridWith the exceptional sales of Hybrid vehicles announced by Toyota earlier this year, it comes as no surprise to see the huge levels of customer satisfaction confirmed in a recent survey undertaken by Toyota Ireland.
Toyota Ireland Announces New Brand Purpose Toyota Ireland today announced the launch of its new ‘Built for a Better World’ brand platform and advertising campaign with Multi-Million Euro Investment In “Built for A Better World” Initiatives.
Toyota launches annual Dream Car Art Contest Toyota Ireland is delighted to announce that budding Irish artists under the age of 16 can now enter their submissions for the annual Toyota Dream Car Art Contest.
State of the Art Toyota Dealership opening at Liffey ValleyDealer Principal Tom Staunton will open his new, state of the art showroom, Toyota Liffey this week. The latest Toyota Dealership in Dublin is located at the Liffey Valley exit from the N4 beside the shopping centre.
Toyota introduces the iconic New 2017 CorollaToyota Ireland has announced the launch of the new Corolla, with prices starting from €21,995.
The New Toyota ProaceThe new Toyota PROACE presents a complete new range of Light Commercial Vehicles and People Carriers, including a very complete offering ranging from the Panel Van version to the VIP shuttle of the people carrier.
Paris Motor Show 2016As the automotive world descends on the City of Light, with its great history of culture and innovation, there’s no better place than the Paris Motor Show for Toyota to showcase its vision for the future of driving.
Toyota introduces game changing Toyota C-HRToyota has announced that its game changing new C segment crossover SUV the Toyota C-HR will be available in Ireland from November, starting from only €26,895.
Toyota Prius excels in zero emissions commuting studyResearch commissioned from the University of Rome reveals how Prius operates with zero emissions for most of the time and distance covered on a typical city commute.
Toyota Hybrid vehicle sales increase 140% in 2016Toyota Ireland today announced significant growth in its hybrid car sales for 2016 compared to 2015.
Toyota Yaris Hybrid scores in the 2016 Which? Car SurveyThe Toyota Yaris Hybrid has achieved a top rating in the 2016 Which? Car Survey, posting an 84% positive result.
Toyota C-HR – First Reveal of New Sophisticated Interior Designed to stand out both within the Toyota line-up and in its segment, the all-new C-HR – or Coupé High-Rider - represents Akio Toyoda’s determination to allow greater stylistic freedom and promote engineering creativity.
Toyota Ireland Launches Car Sharing Initiative ‘YUKO Car Club’YUKO provides city residents, workers and non-car owners with immediate access to top of the range environmentally friendly hybrid vehicles, without the cost or commitment associated with actual car ownership.
Introducing the All-New 2016 Toyota HiluxLaunched in 1968, the legendary Hilux has been a dominant presence in the pick-up market for nearly 50 years, recording global sales of over 16 million units. The new Hilux, whose name represents the combination of the words “High” and “Luxury”, builds on its legendary reputation.
Grange Motors Mullingar win Ichiban AwardToyota Motor Europe (TME) announced the winners of the 2016 “Ichiban” European Customer Recommendation Award during an event held in Rome, Italy.
Dream Car Art Contest Winners 2016Toyota are proud to announce the winners of the Dream Art Contest 2016. It's time to discover a wonderful world of imagination.
Lehane Motors relocate to new ShowroomIn May 2016, Lehane Motors, Toyota and Lexus dealership will make the move to a larger new state of the art showroom on the Airport Road, Cork.
New Toyota Prius Awarded Top Five-Star Rating in Euro NCAP Safety TestingNew Prius sustains the full hybrid model’s reputation for excellent safety performance in Euro NCAP testing.
Toyota to drive Cricket Ireland Super 3s SeriesCricket Ireland has today announced that Toyota Ireland will sponsor its flagship women’s domestic competition The Super 3s Series.
Toyota set to Bloom with a brand new partnershipToyota Ireland are delighted to announce that they have become Bloom’s official car partner until 2017.
Toyota is Ireland's Best Selling Car Brand in 2016Toyota has kicked off the first three months of 2016 as the market leader in new car sales.
Toyota makes €12,000 donation to Teen-Line IrelandToyota Ireland has made a donation of €12,000 to Teen-Line Ireland, the free phone and text service dedicated to helping young people through difficult times.
The Toyota Mirai elected World Green Car of the YearThe Toyota Mirai has been declared the 2016 World Green Car of the year at a press conference hosted by the New York International Auto Show.
Wearable Mobility Device for the Blind Being Developed by ToyotaMobility is empowering. That’s why Toyota is working to develop a wearable device for the blind and visually impaired that will help them do more with greater freedom, independence and confidence.
Toyota Avensis voted safest family car at Euro NCAP 2015Toyota Ireland is delighted to announce that the Toyota Avensis has been voted the safest large family car 2015 and earned the top 5 star rating from Euro NCAP.
Toyota Launches ToyotaService.ieToyota Ireland is pleased to announce the launch of toyotaService.ie, a site which allows Toyota drivers to get a fast, accurate quote for work required on their vehicles.
Thinking of a new car in 2016? Then check out upgrade.ieToyota Ireland are reminding consumers thinking of a new car in 2016 to visit Upgrade.ie, Toyota’s comparison site where people can calculate the savings they would make by upgrading to a new Toyota from their current vehicle.
Bowlers Apprentice receives Ireland Skills AwardMr Paul Murray, After Sales Director, Toyota Ireland, presented Jason O’Sullivan of Bowlers Garage Killarney with the Transmission Award, a special award sponsored by Toyota Ireland.
Toyota Ireland support Temple Street Children’s HospitalToyota Ireland is proud to announce it has donated a state-of-the-art microscope to Temple Street Children’s Hospital. The microscope, worth €18,000, will be used to provide diagnoses and investigate illnesses.
All you need to know about AdBlue™Reducing nitrogen oxide emissions, and as a result, helping to protect the environment.
Toyota Announces Winners of Annual Dealer Awards 2015Toyota dealers from across Ireland gathered in Dublin last night for the Toyota Dealer of the Year awards. A total of eight awards were presented on the night.
Toyota Ireland sponsor RTÉ's The Voice of IrelandToyota Ireland have been announced as sponsor of Ireland’s biggest talent show, The Voice of Ireland which returns to our screens for its fifth series in January 2016.
Toyota once again is the most successful brand in the 2016 TÜV ReportIt is official – Toyota is the most reliable brand in Germany. With a total of 14 Top Ten positions, the Japanese brand has emerged as the big winner in the 2016 TÜV Report.
Toyota Reaches Greater Heights of Efficiency In All-New PriusFourth generation Prius achieves its greatest improvements in efficiency yet, with CO2 emissions from 70g/km and combined fuel economy from 3.0 l/100km (93.8MPG)
Toyota supports biodiversity education in 10 European countriesWith a new initiative being rolled out in 10 European countries this month, Toyota is encouraging school children to follow in the footsteps of Charles Darwin and his legendary curiosity about the world around him.
Toyota Unveils Bold New Environmental TargetsWith the aim of contributing to global environmental sustainability, Toyota has developed an ambitious set of goals to be achieved over the next 35 years.
New Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving TechnologiesToyota has been testing a new automated driving test vehicle called Highway Teammate, with the aim of launching related products by around 2020.
Toyota Motor Europe Hybrid sales keep rising, up 16% year-on-yearToyota Motor Europe (TME) today announced third quarter sales of 211,100 Toyota and Lexus vehicles, bringing the January-September total sales to 662,000 units and the group’s market share to 4.7% for the nine-month period.
Toyota retains crown for most valuable automotive brand for the 4th consecutive yearToyota’s brand value grew by 16% to continue leading the automotive sector in the Best Global Brands 2015 report published by Interbrand while continuing to maintain its Top 10 position from last year.
Toyota Confirms Sponsorship Deal with Radio NOVA Ahead of Rugby World CupToyota Ireland is delighted to confirm its sponsorship of the new “Rugby Live” show on Radio NOVA 100FM, which will cover all the highs and lows of the Rugby World Cup tournament broadcast to the 143,000 weekly listeners of Radio NOVA.
Toyota Prius takes a bold step forwardAt the forthcoming IAA motor show in Frankfurt (Press days September 15-16th, Public days September 19-27th), the new Toyota Prius makes its public premiere. The introduction of the all-new fourth generation Prius marks a further advance in the history and achievements of Toyota’s hybrid power technology.
New Toyota Avensis Achieves 5-Star Euro NCAP RatingThe new Toyota Avensis has been awarded the prestigious Euro NCAP five-star rating. The programme is composed of four areas - Adult Occupant, Child Occupant, Pedestrian Protection and, since 2009, Safety Assist.
Disabled Drivers Association goes Hybrid with ToyotaToyota Hybrids combine ultra clean petrol technology with powerful electric motors to deliver a new type of driver experience.
Toyota Long Mile unveils two ambassadors for the dealershipToyota Long Mile is delighted to announce Leinster’s Rhys Ruddock and Dublin Footballer Dean Rock have joined Toyota Long Mile as brand ambassadors. Toyota Long Mile recently opened a state of the art 11 vehicle showroom which showcases the full Toyota passenger and commercial vehicle range.
Hybrid Health Check: Toyota Launches New Hybrid Service Programme Toyota Ireland has today launched a new Hybrid Service Programme for Toyota hybrid customers across Ireland. The Toyota Hybrid Service programme is designed to maintain hybrid vehicles to the highest standards and help them retain residual values, ensuring that customers enjoy the full benefits of owning a hybrid.
Toyota is world’s leading automaker in patentingToyota is world’s leading automaker in patenting with 26% of the world’s patents. The researched 18 biggest global carmakers registered more than 57,000 patents in 2014, up 7% versus last year. More than quarter of them (26%) are accounted for Toyota, making it the world’s leading automaker in patenting.
Study shows Toyota and Lexus Hybrids can save you cashExceptionally low cost of ownership has long been a cornerstone of Toyota Hybrid’s benefits, which is especially interesting for business fleet customers. A new independent study conducted by Tec-RMI in Germany confirms this.
Toyota announces offers with up to €3,000 trade in allowance or 3 Years Free Servicing availableToyota Ireland is delighted to announce that its Trade In Trade Up promotion is running for the month of August. Customers can avail of the Trade Up allowance of up to €3,000 or 3 years servicing on new Toyota cars registered by August 31st.
Next Stop: Zero-Emission BusesToyota and Hino to Test Fuel Cell Bus on Public Routes in Tokyo. Toyota and Hino expect zero-emission fuel cell buses to become a means of transport that will contribute to the realization of a future hydrogen-based society.
Toyota Long Mile appointed to the Toyota Dealer NetworkToyota Ireland is delighted to announce the appointment of Toyota Long Mile to its Dublin Dealer network. Formally known as Carroll and Kinsella Walkinstown Toyota Long Mile is now located on the Long Mile road in a state of the art 11 vehicle showroom.
Toyota named the world’s most valuable automotive brand by BrandZ™Toyota once again took the top spot as the most valuable automotive brand in the BrandZ™ Top 100 Most Valuable Global Brands 2015 published today.
Toyota announce support for the Irish Coast GuardAs part of their fleet renewal program, the Irish Coast Guard have just taken delivery of their first batch of Toyota Hilux 3.0 SR5 vehicles.
Toyota announce support for Disabled Drivers Association As part of their on-going commitment to the Irish mobility market, Toyota have presented the Disabled Drivers Association with a brand new Toyota Yaris Multi Drive courtesy vehicle.
Toyota Safety SenseToyota believes it is important to promote an approach which involves people, vehicles, and the traffic environment, as well as the pursuit of “real-world safety” by learning from accidents and incorporating that knowledge into vehicle development.
Toyota Launches Upgrade.ie comparison siteSite shows great savings to be made by consumers upgrading to a new Toyota from their existing vehicle
Toyota is No. 1 in New Car Sales for 2015Toyota has kicked off 2015 as the market leader in new car sales. Ireland’s favourite family car brand sold 3,866 new cars in January, which represents a 38% increase over the same period in 2014.
Toyota Confirms Exclusive Title Sponsorship Deal with Anton Savage Show Toyota Ireland is delighted to confirm its exclusive title sponsorship of the Anton Savage Show; weekdays on Today FM.
Toyota Returns to RallyingToday Toyota officially announced its return to the FIA World Rally Championship (WRC). Over the next two years Toyota Motorsport GmbH (TMG) will continue its test programme with the Yaris WRC car to prepare for a full return to the series in 2017
New figures show Toyota to be the most reliable brand to pass the NCTToyota Ireland today welcomes the figures disclosed by the Road Safety Authority* which reveal that Toyota vehicles had the highest pass rates overall for first time NCT tests in 2013, reinforcing its promise of providing drivers with The Best Built Cars in the World.
Fourth consecutive year of sales growth for Toyota Toyota Motor Europe (TME) today posted 2014 full year sales of 888,000 Toyota and Lexus vehicles, representing an increase of more than 39,000 units, up 4.6% from 2013 and surpassing the company’s target of 865,000 sales.
Better designed for you: ABSThe Toyota ABS package will seamlessly integrate within your car to produce a smooth, powerful and reassuring braking performance.
Toyota Ranks as Most Reliable Car Brand in 2015Germany’s TÜV reliability report has declared Toyota the most reliable car brand.
Toyota Announces Winners of Annual Dealer Awards 201410th December, 2014: Toyota dealers from across Ireland gathered in Dublin last night for the Toyota Dealer of the Year awards.
Toyota to Launch Enhanced Parking Support SystemsToyota Motor Corporation has enhanced its Intelligence Clearance Sonar (ICS) technology, which helps prevent or mitigate collisions when parking or setting off.
Launch of ‘Mirai’ Fuel Cell SedanToyota Motor Corporation will launch its all-new “Mirai”1 hydrogen fuel cell vehicle (FCV) in Japan on December 15.
All Things To All PeopleToyota’s All Things To All People campaign sets out to challenge the notion that a person can’t be ‘all things to all people’ or ‘please people all the time’.
Katie Taylor and Paul O’Connell appear in #WhatDrivesYou video seriesToyota Ireland has today released the first in a series of videos featuring exclusive footage of Ireland’s leading sports personalities and Toyota ambassadors exploring what drives them.
Toyota is No1 in Which? Car survey 2014Toyota is No1 in Which? Car survey 2014 with Auris winning the category of most reliable medium sized car under three years old, while Verso earned the title of most reliable MPV under three years old.
Toyota Honours Cummins Car Centre Ennis with European Customer Satisfaction AwardAn Irish retailer was awarded with the top honour at Toyota’s ‘Ichiban’ European Customer Satisfaction Award during a recent ceremony in Cannes, France.
Toyota is Ireland’s Most Popular Car BrandNew Independent Study Reveals Toyota has highest number of vehicles in Irish Car Parc.
Toyota Reveals the exterior design of its fuel cell saloonToyota Motor Corporation revealed the exterior design and Japan pricing of its hydrogen Fuel Cell Saloon.
Toyota launches new Auris Sol grade for just €22,100 Toyota Ireland today announced the exciting new Sol grade for Auris and Auris Touring Sports.
Toyota Avensis tops J.D. Power 2014 Germany Vehicle Ownership Satisfaction Study Toyota Avensis achieves the highest score in the midsize segment and also achieves the highest overall score among all models.
Toyota Announces Three Year Partnership with Dublin GAAToyota Ireland is delighted to announce it has joined forces with Dublin GAA and signed a three-year deal.
Toyota is No. 1 Car Brand for Irish MumsToyota has emerged as being the number one car brand that most Irish mums would choose.
15 Toyota cars take top 10 positions in latest German TÜV reliability reportToyota is the most successful brand in the 2014 TÜV Report for the fourth consecutive year.
Taoiseach visits Toyota plant in Japan to learn from Toyota Production System and Lean Production processeThe Taoiseach traveled with a delegation of business leaders to Toyota’s Motomachi plant in Japan to meet Senior Executives from Toyota Motor Corporation.
Toyota No 1 for Resale ValueToyota cars are number one in Ireland for retaining their value for longer than other car brands in 2013.